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I’m a senior marketing leader and creative strategist specializing in brand development, content strategy, marketing operations, and digital experience design.

I help organizations clarify their voice, strengthen their market position, and build cohesive marketing systems that connect strategy to execution and drive real results.

As a Fractional CMO or Creative Director, I provide senior-level leadership across the full marketing ecosystem.

My work is designed to do more than look good.
It builds trust, creates connection, and converts into sales.

With a background in production and leading creative teams, I’m able to translate strategy into execution at scale, bringing structure, clarity, and momentum to complex environments.

I take a collaborative, win-win approach and partner best with mission-driven organizations and growth-minded businesses who are ready to elevate their marketing.

 
 
 

I care deeply about the work I do.

I’m driven by connection - helping organizations amplify what’s meaningful, impactful, and worth sharing.

Through thoughtful storytelling and strategic communication, I help businesses and causes that are ready to reach the people who will support, engage, and grow with them.

I take on the complexity of marketing and communications so you can stay focused on your business growth and development.

For established organizations, I help bring things back into alignment—reconnecting your messaging to your values and strengthening how you communicate both internally and externally.

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How it all started...

While working as the Marketing and Media Coordinator for the Kona Brewers Festival, Vice President of Marketing and Staff Development for KBXtreme Family Entertainment Center, and serving on the Marketing Advisory Committee for the Kona-Kohala Chamber of Commerce, I stopped declining offers to freelance for my friends in the business community and started saying "Yes." It's been so meaningful to watch them succeed and an honor to be a part of promoting business and non-profit organizations that matter. 

 
 
“Summer did an amazing job in boosting our social media and helping me know what to do to tap into our desired market. She is super easy to work with and is a huge supporter of local business. I would highly recommend her!!
— Holly Crane, Owner, Anelakai Adventures